Mariachi Festival presented by the Hayward Chamber of Commerce

September 27, 2025
12:00 pm – 6:00 pm

Southland Mall

A vibrant celebration of Mexican culture, our mariachi festival draws over 6,000 attendees from across the San Francisco Bay Area, offering businesses and partners a unique opportunity to engage with a diverse audience. Renowned mariachi bands showcase the genre's rich heritage through stunning regalia, intricate instrumentation, and soulful vocals. Beyond electrifying performances, the festival features a vibrant mercado with local artisans, authentic Mexican cuisine, Lucha Libre entertainment, and interactive cultural demonstrations. This family-friendly event celebrates our community's diversity and cultural richness, leaving a lasting impression on all attendees. Join us on Saturday, September 27 from 12 - 6PM @ Southland Mall in honoring this iconic musical tradition and creating unforgettable connections with our engaged audience.

Vendor Opportunities - We are accepting a limited number of food vendors, merchants, and business or non-profit organizations that align with the event theme. Priority will be given to organizations offering cultural education opportunities and activities for kids and teens. Please fill out this inquiry form if you are interested in vendor opportunities.

For more information and questions, contact Klarize Bautista of the Bay Area Backyard Movement - contact.thebackyardmovement@gmail.com

Sponsorships

Mariachi Maestro Package - $5,000

  • Title Sponsor “Presented By”
  • Logo on the stage header banner
  • Logo on swag bags
  • Vendor booth with choice of location
  • Prominent branding placement displayed on event materials, including Chamber’s communications, social media, and website
  • Three (3) minutes stage time
  • Social media shoutouts (3)
  • Recognition in a document or public statement to the Hayward City Council
  • Opportunity to provide branded merchandise or samples in swag bags

Trompeta Package - $2,500

  • Logo placement on stage backdrop banner
  • Vendor booth with choice of location
  • Prominent branding placement displayed on event materials, including Chamber’s communications, social media, and website
  • Three (3) minutes stage time
  • Social media shoutouts (3)
  • Recognition in a document or public statement to the Hayward City Council
  • Opportunity to provide branded merchandise or samples in swag bags

Violín Package -$1,500

  • Vendor booth with choice of location
  • Prominent branding placement displayed on event materials, including Chamber’s communications, social media, and website
  • Two (2) minutes stage time
  • Social media shoutouts (2)
  • Recognition in a document or public statement to the Hayward City Council
  • Opportunity to provide branded merchandise or samples in swag bags

Canto Package - $500

  • Vendor booth at designated location
  • Branding displayed on event materials, including Chamber’s communications, social media, and website
  • One (1) minute stage time
  • Social Media shoutout
  • Recognition in a document or public statement to the Hayward City Council

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